ABOUT

The Brief

Every year, an EDF Energy’s float join the Brighton Pride. We’ve been asked to conceive the setup for 2014, considering the great success they had in 2013 with their karaoke float.



The Idea

In 2013 EDF made people sing. This year we wanted to make people dance. So we’ve created #DanceWithZingy, a massive disco-ball shaped float with a huge sound system pumping up all the super hits, to instantly get people in a party mood. To warm up the party, we installed on each side of the float two large LED screens and loads of cameras, so that the Brighton’s Proudest could see themselves dancing along with Zingy.