Alek Szmytko
Art Director
ABOUT
Emilio Pucci's Spring-Summer 2018 collection, in an abstract swimming-pool dream set. As a mermaid, model Valery Kaufman takes a series of poses, somewhere between weightlessness and modern dance. An underwater poetical daydream, imagined by me and inspired by the installations of the artist Leandro Erlich. Campaign stills are signed by London photographer Mel Bles, adding her feminine and deep filter to the story.






