Alek Szmytko Art Director

ABOUT

The Emilio Pucci FW19/20 campaign is inspired by Japanese pop culture.The 5 ad visuals, shot by French photographer Arnaud Lajeunie, are an allegory of manga covers.The print campaign is further emphasised in a digital campaign including a series of compelling Instagram video clipsdirected in an innovative style.They use multiple screens to illustrate with humour today’s digital narcissism and 360 pan shots to go from a set toanother and from an outfit to another.

CREATIVE DIRECTION, DIRECTION & PRODUCTION: AL DENTE
PHOTOGRAPHER: ARNAUD LAJEUNIE
STYLING: HALEY WOLLENS
HAIR: RAMONA ESCHBACH
MAKE UP: INGE GROGNARD
SET DESIGN: THOMAS PETHERICK

MADEIT CREDITS

  • Emilio PucciClient
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