Alejandro Esteves Ponte Executive Creative Director | Brand Transformation

ABOUT

CHALLENGE:
To democratize and modernize technical arts education, making it accessible, contemporary, and aligned with the real professional profiles of the creative industry.

IDEA:
A talent academy where artists themselves lead collaborative learning dynamics — design, music, dance, production, and content — under a flexible, non-rigid model that breaks away from traditional academic structures.

CREATIVE DIRECTION:
A personal initiative as creator, coach, and creative director: concept development, visual identity, and a strategy to secure public and private funding in Madrid — positioning Akademix as the benchmark for creative professions under a unified artistic vision.

MADEIT CREDITS

Project AKADEMIX®

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