ABOUT

NEVER STOP RUNNING, NOT EVEN TO REFUEL
Powerade’s core brand message is “Never Stop Running” but sometimes the body falters when the mind wants to push on. People need to refuel, and Powerade Training Water helps do that. We needed to show them the advantages right when they would need it most…in the middle of a race, when fatigue kicks in.
We decided to amplify Powerade’s core brand message “Never Stop” by letting runners literally experience it with samples delivered into their hands. In the middle of a race. Without stopping with Drones.