Alejandro Rosado Creative Director

ABOUT

We created ‘Planeta de Ideas’ a 5 part TV series that showed sustainability projects and the impact they would have, 25 years into the future. The content for the show was born straight from Ciels environmental crowd-funding site, ‘Transformadora’. The site was a place for people to promote their sustainability projects.
With the Discovery Network, we showed through dramatization, the people behind each chosen project 25 years into the future.
Through social media, the series was made interactive as people commented on projects and voted on their favorites. It then inspired Mexico’s youth to begin new environmental projects.

AWARDS

Festival of Media Award

MADEIT CREDITS

  • Coca-Cola CompanyClient

Planeta de Ideas

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