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People don’t believe on their own potential, creating limitations to achieve their goals. Samsung wanted to use the Olympics to inspire people and create brand awareness throughout the Olympics in a global level.

Through a live campaign we highlighted untold stories from athletes who have overcome their own personal hardships, inspiring anyone who has ever been told they couldn’t do something with the message of #DoWhatYouCant.

Live sessions with media channels allowed us to amplify our message so athletes could share original #DoWhatYouCan’t stories and taking advantage of the magical opportunity that the Olympic spirit embraced during the event.