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DESAFÍO HALLS, Where every breath counts. Welcome to one of the most demanding and exciting tests of survival, endurance and ingenuity.

Inspired by the distinctive extreme genres of Discovery Channel, adventure lovers will compete to overcome the difficulties of nature; sometimes, their own limits and in others, the danger in the face of the unexpected.

An excellent physical condition does not guarantee victory. The difference between life and death ... between winning or desisting conjugates in addition: spirit of adventure, physical and mental resistance, a positive attitude and ability to work as a team.

The results were breath taking!
Campaign generated +187MM impressions, 33% above goal.
+4,000 APP downloads.
+20MM users engaged with content online.
86% of viewers showed high intention for purchase.