Alejandro Rosado Creative Director

ABOUT

CORRECTING ERROR 404
To get the attention of tweens on Fanta Play, when tweens visited their favourite sites, they were shocked with the label: ERROR 404 – Fun Not Found. This was originally inspired by the Error 404 server error.
When they arrived at their favourite site, it suddenly turned grey and content disappeared. The gray color matched content on Fanta Play where characters were turning gray because they had stopped playing.
As tweens attention suddenly focused on the screen, our Fanta characters appeared and gave our audience the message of ‘saving the source’ and to play more.

AWARDS

The Internationalist

MADEIT CREDITS

  • Coca Cola CompanyClient

Who pooled - 404 Fun Not Found