ABOUT

Budweiser, one of ABInBev's premium brands, started to promote emerging Urban music artists. That's why two years ago, BUDXRECORDS was created, a music label that has been working to discover those new talents that are waiting to become famous, but who lack opportunities to be heard. Each year, Budweiser has devised different activations in order to do so. This year, along with agency DAVID Bogota, the brand created Royalty Free Bot, to help new artists to be heard by millions of people, by hijacking Twitch, one of the most popular streaming platforms in the world. Streamers and gamers regularly use music in the background of their live streams. However, platforms like Twitch ban and block them when they don’t own the rights of that music. Budweiser found a way to help them. That’s why the brand created a bot that will be hosted on Discord (another of the most popular social media in the world) in which there will be uploaded thousands of songs of emerging artists. Royalty Free Bot will be playing the content 24/7 so any streamer around the world could use it, giving unknown artist the exposure they need in front of an unusual public. The campaign will be spread with the help of some of the best streamers in Latinamerica, such as WestCol, Leandro, MrStiven, Natalan and Coscu.