ABOUT

Oxygen is a new North American online bank, specifically for freelancers. Who wanted to be recognised as a brand, not a bank. So we needed to stand for something more than just a simple, easy-to-use finance product, we wanted something that reflected freelancers values. ‘We believe’ was a campaign that reminded customers of why they do what they do and gave them the self-belief to succeed, aligning Oxygen as a part of their extended support network.