ABOUT

Who would have thought short-term car insurance could be so fun? I loved working on Jaunt, the project enabled me to flex all my creative muscles – strategy, copy and art. Managing a small team I lead the entire project from start to finish, building a brand from the ground up to disrupt a dry category with a tone, identity and campaign that focused not on ‘cover’ but on ‘opportunity’ and crucially to go grasp it!