ABOUT

CHALLENGE: Communicate Nokia Lumia phones through photography.

SOLUTION: Create a concept that can show what mobile photography is really about: #byLUMIA.

#byLUMIA is improvisation, is capturing the moment and making it live forever. To launch this concept, we created a manifesto with pictures taken with a Nokia 1020. After it was launched on Youtube, we used these images to create the brand's Instagram account and several Facebook posts. Then, people were invited to send their own #byLUMIA pictures, which were used to make outdoor ads, pop-up galleries in bars, restaurants and even on the street.