ABOUT
According to the Massachusetts Institute of Technology, fake news spreads 70% faster than real news. And 62% of Brazilians do not know how to distinguish false news from real news. With Folha de São Paulo The Most Valuable News, our objective is to open society eyes about how danger fake news is to the world. In today's world, it is increasingly difficult to know what news to believe. Folha de São Paulo, a newspaper that has been working in search of facts for 100 years, knows that the truth has never been worth so much. It is worth as much as a country's currency. So, it’s fair enough to print our newspaper as money is printed. The Most Valuable News is a special edition of Folha de São Paulo printed with all the criteria used in printing money, bringing true stories about the main targets of fake news today . Valuable News is a newspaper printed with the same criteria as money and the most important documents in the World. Such as: security paper, watermark with light and dark tones, elements visible to ultra-violet light, fluorescent fibers, exclusive holographs, microlettering, microprints, micro-perforated numbering and tactile printing.
AWARDS
OneShow
MADEIT CREDITS
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Folha de S.Paulo NewspaperClient
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Alexandre CamanhoIllustrator -

Caio RodriguesSpecial Projects -

Carina MirandaPublic Relations -

Claudia Almeidaclient service -

Fabio PalmaChief Technology Officer -

Fernanda GomesClient Service -

Fernando TolussoDigital Production Director -

Gabriela DibMedia -

Juliana LeiteDirector of Special Projects -

Karin DinizClient Service -

Leandro GomesProject Manager -

Luciana BaseggioDirector of Photography -

Manu MazzaroDirector -

Marcelo AltschulerExecutive Producer -

Patricia GaglioniAgency Producers -

Raphae VandystadtSustainability & Institutional Relations -

Raphael VandystadtCopywriter -

Renan SantosIllustrator -

Ricardo MattaAgency Editor & Motion Designer -

Saigon FilmesProduction Company -

SupersonicaMusic / Sound Production Company -

Vinicius CanolaAdtech Director -

Fabiana AntacliPublic Relations -

Sergio GordilhoArt Director -

Lica De SouzaSpecial Projects -

AfricaAdvertising Agency -

Rodrigo FerrariAgency Producer -

Otavio SchiavonCopywriter -

Rodrigo PirimPhotographer -

Monique LimaDirector of Special Projects -

Fernanda SeguraAgency Producers -

Rodrigo FamelliMedia -

Humberto FernandezArt Director -

The One Show -

Valerio OliveiraCreative Technologist -

Aldo PiniStrategist
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