Aldo Pini
President & CSO
ABOUT
How to cook? How to homeschool? How to work out at home? Lockdown brought many questions. But many people forgot the most important of all: how am I feeling? This led to a rise in burnout syndrome affecting one in three employed Brazilians. To raise awareness around this hard-to-spot matter, Africa used a seemingly unbreakable home worker: Amazon's Alexa. For one day, the most frequent requests and questions made by users were answered inappropriately, so people could relate to burnout symptoms.
MADEIT CREDITS
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Antonio GeraldoClient
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Antonio GeraldoClient -

Brazilian Association of PsychiatricClient -

Caio RodriguesSpecial Projects -

Carina MirandaPR -

Carolina CapozziPR -

Eduardo BrandaoPost Production -

Ezany BrandaoExecutive Director -

Fernando AlonsoSpecial Projects -

Fillipi LonguiniCopywriter -

Hurso AmbrifiMusical Direction & Production -

Juliana LeiteSpecial Projects Director -

Kito SiqueiraMusical Direction and Production -

Mike VlcekMusical Production -

Raphael VandystadtSustainability Institutional Relations Director -

Thays MirandaSpecial Projects -

Marcelo BruzzesiArt Director -

Fabiana AntacliPR -

Sergio GordilhoChief Creative Officer -

Lica De SouzaSpecial Projects -

Isabela LevySpecial Projects -

Caio SoaresArt Director -

Rodrigo AdamArt Director -

D&AD -

Nicholas BergantinCopywriter -

Aldo PiniStrategist