ABOUT

The purpose of this project was to develop a rebrand solution for local photographer and filmmaker, Douglas Johnstone, who now uses the persona "JohnstoneMedia" following an overhaul on his brand image. He wanted to follow a more professional and direct route instead of using his full name.

The chosen idea was based on the basic terminology of media and video. Using a rewind button to represent how Douglas' photographs and films can remind people of special memories. This was built by establishing a range of patterns that felt interactive and still linked with the purpose of the brand. The whole concept was started by exploring the letters J and M to create a mark that would help incorporate this creative direction.