ABOUT

To promote its helpline, SOS Viol (SOS Rape) creates a beauty product that protects, calms and heals victims of sexual abuse.

BRIEF
Promote the SOS Viol helpline with a limited budget.

INSIGHT
Call after call, SOS Viol’s helpline rebuilds the lives of victims of sexual abuse.

IDEA
SOS Viol creates a range of fake beauty products called after the helpline number: ‘0800 00 2848’. It protects, heals and calms victims of sexual abuse. The products are given away in schools, pharmacies and popular fashion shops.

This telephone is not just a random number; 2484 is the number of women that SOS Viol helped last year.