ABOUT

Brief
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Response to a brief to redesign the brand and internationalise the location.

The Design Process
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To begin this brief I explore the existing point of interest in Paris. Looking for typical shape on site and different point of view of the structure.
Observation: Le Viaduct des Arts is a group of artisans of quality, each one is an expert of excellence.

The Final Outcome
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The colours used reflect the roofs of Paris and the green pathway of the upper level.

The white line follows the same angle the Viaduc on a Paris map and each of the 60 stores is assigned a unique colour ID to use in communications.