ABOUT

Brief
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The brief asked to create a new brand and company ID
for the Wells Co. new brewery.

The Design Process
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The brief pose just a few condiction in the design: connection with Bedford, no connection with the past, keep an eye on competitor such as Camden Beer, Brewdog, Beavertown. In addiction suggest a list of name.
My research was based on Bedford history. Bedford was a POINT where the old traveller can cross the Ouse river, and my think capture the word POINT - O = PINT, in addition on the old road every several miles there was a POINT (tavern) where can take a break, eat and drink, sleep, change horse.

The Final Outcome
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The final design was a versatile shape where the b
and the p was merged to design a point, like the
the roundabout where the brewery will be building.
The long line is the road and the point is the brewery.