ABOUT
Brief
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The brief asked to create a new brand and company ID
for the Wells Co. new brewery.
The Design Process
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The brief pose just a few condiction in the design: connection with Bedford, no connection with the past, keep an eye on competitor such as Camden Beer, Brewdog, Beavertown. In addiction suggest a list of name.
My research was based on Bedford history. Bedford was a POINT where the old traveller can cross the Ouse river, and my think capture the word POINT - O = PINT, in addition on the old road every several miles there was a POINT (tavern) where can take a break, eat and drink, sleep, change horse.
The Final Outcome
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The final design was a versatile shape where the b
and the p was merged to design a point, like the
the roundabout where the brewery will be building.
The long line is the road and the point is the brewery.
Back to Brew Point project
Ani Plankova
Artist,Graphic Designer,Digital Artist Freelancer
Bulgaria
Yolo productions
Germany
Daniel Rogers
Motion / Graphic Designer
United Kingdom