ABOUT

Sector: Events - Music and Culture
Project: Brand Creation for “BELLA CIAO” Italian Music and Culture Festival

Brief:

Develop a distinctive brand identity for the “BELLA CIAO” event, an Italian music and culture festival. The goal was to create a bold and fresh style while avoiding traditional Italian imagery such as iconic monuments (e.g., the Colosseum, Leaning Tower of Pisa). The design needed to reflect the vibrant and contemporary essence of Italian culture in a unique and modern way.

Execution:

I crafted a dynamic brand identity using a colour palette inspired by the Italian flag and Savoia
blue, the colour associated with Italian national sports, to evoke the festival’s cultural richness without relying on clichéd imagery. Gesture images were utilised to capture the energy and interaction inherent in Italian cultural experiences. Modern sans serif typography was chosen to enhance readability and contribute to a clean, contemporary aesthetic.

This combination of colours and typography ensured that the festival’s promotional materials and event signage were visually engaging and aligned with the festival’s modern spirit.

Feedback:

“It looks truly fantastic and is SUCH a tribute to your creativity, perspicacity (there’s an English word for you!), imagination, and collaboration – a real triumph. As I’ve said before, and will go on saying, you were a total joy to work with.”