ABOUT

Image TVC campaign promoting Credit Card use (aired in all the Baltic Republics).

- Problem: consumers' resistance in using the credit card as main payment method (they prefer cash).
- Solution: The strategic conceptual platform we found was: LET'S BECOME THE CREDIT CARD USE ONE OF YOUR EVERYDAY GOOD HABITS."

I've worked on this project both as a creative and a strategic planner.

Art director/Strategic planner: Alberto Berton
Copywriter: Mindaugas Juozapavičius
Director: Misko Iho
Production House: Dansu, Vilnius
Agency: Adell Taivas Ogilvy, Vilnius, Lithuania