ABOUT

B3 Burger is a contemporary burger brand with a bold, minimalist identity. The visual system revolves around a simple yet striking GREEN-and-VANILLA logo: a stylized walking paper bag character with three stacked burgers. This mascot is applied consistently across uniforms, packaging, and cups, creating a strong, memorable presence that blends street culture with clean modern aesthetics. The result is a cool, confident brand personality that stands out in the competitive burger scene.