ABOUT

Identity & Art Direction for Guild Foods Market, re-branding them as a multi-faceted health and ethical sourced centric market. Creative direction spanning; branding, store layout, signage, POS, uniforms, bags & print design. I crafted an all-encompassing fun and light Identity for the multi-faceted health & ethical sourced centric market.

The market is located in the heart of town and has a wide range of customers, all with different shopping habits. To ensure a unified customer experience for them all, the store was subtly split into five sections:
- Foods Market - fresh everyday produce
- The Kitchen - handcrafted food to go
- The Bakery - freshly baked products
- The Cellar - a diverse curated selection of alcohol
- Vape Store

The diverse range of local and specialist products found within these sections was cohesively branded, with each section given a complimentary tone within the store’s palette.