ABOUT
Economic crises, recessions, and societal pressures wield a transformative influence on our behavior, compelling us at times to make choices that deviate from our core beliefs. In this complex landscape, exacerbated by relentless social media scrutiny, even GEN Z, the generation most committed to sustainability, found itself entangled in a paradox: the allure of Fast Fashion clashed with the ethos of sustainability.
In collaboration with designer and stylist Miranda Makaroff, PayPal unveiled The Multidress, an innovative solution to this dilemma. This pioneering dress comprises three modular components, each available for separate purchase, conveniently facilitated by PayPal Pay In 3, allowing buyers to split payments into three installments. Making more of what you buy is a better deal for the planet.
MADEIT CREDITS
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PayPalClient
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EdelmanAgency
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Albert BotelhoCreative Concept Designer -

Felipe Braz CostaExecutive Creative Director -

Albert Botelho BernardoHead Of Art -

Clara Barrios FazArt Director -

Marcelo CondeGlobal Swat Team




