ABOUT

Brand identity and social media design of Kidcast: the podcast about kids marketing created by the agency The Modern Kids & Family, hosted by Nacho Toribio and Irene Mañero.

The brand concept and logo were inspired by Gen Z aesthetics. Strategically, different post categories were created in order to create hype around each episode before it was released, and to generate conversation afterwards, encouraging social media interaction and engagement among the listeners, which resulted in growth of the followers and therefore, potential clients.