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About me

Alayna is a Senior Art Director with an upbringing in the UK, an adolescence spent in Japan and an advertising career built in Australia. With 10 years experience spanning across agencies such as Ogilvy, M&C Saatchi, DDB and Clemenger BBDO, alongside a continuing commitment to DEI initiatives and mentoring programs in both local and international markets, she has developed a reputation for championing diversity of thought and putting community and collaboration at the heart of her creative process.

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Notable accolades include being shortlisted for Cannes See It Be It 2026 cohort, being selected as a Rare with Google Masterclass delegate in 2019 and rejoining as part of the Rare with Google Leadership Academy in 2022, launching Little Black Book's content series 'Women Who Will', tutoring AWARD School in both 2022 and 2025, creating DDB Melbourne's first ever paid internship 'Adprenticeship' to support socio-economically diverse talent, and her ongoing role as co-chair of Australia's first LGBTQIA+ advertising industry platform 'Friends of Rhonda' since 2024, proudly producing and curating the platform's 'Queerxhibit' in collaboration with Truce Productions as part of this tenure.

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Press:

- "Women Who Will: Becky Morriss and Alayna Kunitake", Little Black Book

- "Meeting of the Minds: Sonia McLaverty and Alayna Kunitake from DDB Group Melbourne", Mediaweek

- "Friends of Rhonda Expands as Safe Space for Queer Creatives in Australian Ad Industry", Little Black Book

- "Melbourne Exhibition Aims to Get Queer Creative Talent Hired", Little Black Book

- "Celebrating queer creativity at Queerxhibit", Advertising Council Australia

- "Friends of Rhonda Hosts Successful Queerxhibit With TRUCE, Hellions, Puffin Post", Little Black Book

Details

ContractPerm

LocationMelbourne, Australia

Skill LevelSenior

LanguagesEnglish, Japanese

Tagged Job TitlesArt Director, Creative Director

Achievements

Pro member:

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Contributor:

Alayna has been a Contributor since 25th November 2015.

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Shortlisted

See all achievements

Recommendations

Currently No Recommendations

Skills

Art Direction, Copywriting, Creative, Creative Direction, Illustration, Team Management

Sector Experience

Advertising

Clients

AAMI Insurance, Cadbury, Coles Supermarket, Commonwealth Bank, Green & Black, HireUp, Hostplus, Oreo, Origin Energy, The Natural Confectionery Company, Victorian Goverment, World Vision UK

Awards

B&T Diversity Category Shortlist, Cannes Lions See It Be It 2026 Shortlist, D&AD New Blood Award

Activity

Connections13 Followers278 Following14

Likes22

Creativepool member since 11 May 2026

Alayna's work

OREO'Clock

Bold in Every Bite

Freddo Look Outside Guide

Go with the Real

Storybook of Real

Team Up On Your Terms: Glenn and Fadwa

HireUp

Team Up On Your Terms: Mia and Jorja

Couchfood

Everyday Arena

The Power of &

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