Alayna Kunitake Senior Art Director

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Coles is the destination for “every kind of Christmas” - no matter the size of the celebration.

The campaign stars an adorable Basset Hound, decked out in festive reindeer antlers, as he embarks on a quest for mouth-watering Christmas treats. Along the way, he discovers all sorts of Aussie Christmas celebrations – from cosy ‘Friendsmas’ get-togethers and laid-back backyard barbecues, to big family lunches and everything in between. At each stop, he’s tempted by an incredible array of delicious-looking Coles food that he can’t wait to try for himself.

In some ways, the Basset Hound is all of us, he understands that Christmas is all about sharing delicious food with the ones you love most.

MADEIT CREDITS

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