ABOUT

I was asked to rebrand this company who's previous identity was tired and ineffectual. All their literature and comms were crowded with an array of competing messages and imagery. I devised this simple acronym helping to give the company a bold and clear tone of voice. This simple but distinctive device then follows through to the website where it can be used in the dozens of before and after images of people's faces. In a market full of before and after images it helps to have a memorable and ownable mnemonic device as an integral part of your overall branding.