ABOUT

Barclays needed a big global spot all about the trillions of pounds they look after around the world. I came up with this rising sun idea and how it's a catalyst for work. I hired the director Rupert Sanders from Outsider Films who I'd worked with before, his DOP was Ron Fricke who made the highly influential classic - Koyaanisqatsi film in 1982 just before I left art college. We shot this spot in LA, Spain, South Arfica, Shanghai and Mumbai.