ABOUT

The brief here was to convey Baileys as the best social lubricant, I came up with this chain reaction idea expressed in one long continuous dance around a bar. For this spot I chose world renowned director Danny Kleinman who I'd worked with before. We then choreographed the whole dance in London's Pineapple studios with the expert help of modern dance group DV8. We shot the ad in a purpose built set at Pinewood. The dance troupe performed the whole thing in one continuous go and we filmed it in one long take without cuts, sadly it never ran that way on air so was never finished:(