Al Director

ABOUT

Press and poster executions as part of my 360 Wakeboarder idea. These ads were published in the D&AD annual. As in the TV execution the car was actually driving in the sea towing the Wakeboarder. There was also a Flash game and direct mail.
I commissioned photographer Darren Reese for the ads which we shot in Auckland just before the 3 week long TV shoot. The wakeboard is restored to its original artwork and hanging on my hallway wall. I tried to get a car too but Audi wouldn't sell any of the 4 we used.

AWARDS

D&AD Award - Nomination

MADEIT CREDITS

  • AudiClient
  • AlArt Director
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