ABOUT

This was my first Multi channel 360 campaign idea, it won a Silver at Cannes. As in the print, poster and direct mail executions the car was actually driving in the sea towing the Wakeboarder. There was also a Flash game.
I commissioned photographer Darren Reese for the print ads which we shot in Auckland just before the 3 week long TV shoot. The wakeboard is restored to its original artwork and hanging on my hallway wall. I tried to get a car too but Audi wouldn't sell any of the 4 we used. Winner of Cannes Silver, also John Hegarty told me he wished he'd made the ad himself.