ABOUT

My agency Bartle Bogle Hegarty wanted to align Audi with other great design. I originally had this idea as a PR stunt but we made a TV spot instead. I hired Rupert Sanders from Outsider to direct it. The doors of the pod had to be removed to get the car inside and a false floor was made. The A2 was in the pod for a whole week and it was reported on in national papers. The music was by Lamb, I wanted Radiohead instead but they don't do ads. It was cover in the Independent by Peter York and had a full back page editorial in the Evening Standard.