Alan Vera Salinas Creative Art Director

ABOUT

These are some of my personal projects and also actual work that was used for a while for international clients.

- Retouching
- Photographic composition

RENAULT CAPTUR
With this retouch the brand want to communicate that the all new Renault Captur was ready for all your lives. An outdoor setup was the perfect match for this iconic SUV so we can show its power.

RENAULT TRAFIC
We need to show the car in action but also that it can fit very well in the city. So the setup for this was in an urban environment.

DACIA SANDERO
We´ve been requested to create a new key visual for the spanish market initially for digital purposes only. This agile and robust urban car is very well known in Spain for families and the young target. So our challenge was to try to display a setup environment that work for both.
We show the car in motion passing a very modern tunnel, with a lovely sunset in the back.
Dacia brand managers liked it so much, that we used this new key visual for print and also it was part of the international assets for the brand.

PERSONAL PROJECT
So I created this in one of those days you just want to set your mind free. I like sci-fi by the way.
I'm not always allow to show the edits or the process of my work, but since this is my project here you have a speed up video with all the phases.

Who pooled - Retouching & Art Direction