ABOUT

More than 6 million users follow the adventures of Javier, a young man trapped in a parallel reality between 2021 and 2027. Where his social networks are the only contact with a reality that seems to have disappeared.
What better than a person from the future to present a car of the future, the all new Megane 100% electric. That's why @unicosobreviviente was the perfect match for our social media action on TikTok.

Video case in Spanish.

Agency: Publicis
Chief Creative Officer: Oscar martinez
executive Creative Director: Pablo Dachefsky
creative Director: jose carlos rodriguez
Art Directors: Alan Vera Salinas, Pablo franco, Raquel Hondarza y francisco de la cruz
Copywriter: Guillermo Ley
Production: Prodigious