ABOUT

When a client such as Renault says “we’re in” to bring back to life an iconic spanish campaign from the 90s like JASP (Jóvenes Aunque Sobradamente Preparados). Oh, man! You know it's only the beginning of a new adventure.

So we launched #JaspUpdated that aims of connecting with a new generation. Our campaign is featuring major spanish actor Eduardo Noriega who was also was a JASP, but we brought a young version of him thanks to deepfake.

Agency: Publicis
Chief Creative Officer: Oscar martinez
Executive Creative Director: Arturo Lopez
Creative Director: Daniel Molinillo
Art Directors: Alan Vera Salinas, David Mora
Copywriter: Gonzalo Krause, Edmundo Murillo

VIDEO 01: CASE (spanish)
VIDEO 02: COMMERCIAL
VIDEO 03: USP DESIGN
VIDEO 03: USP ELECTRIC
VIDEO 04: USP SOUND
VIDEO 04: USP TECH