Alan Vera Salinas
Creative Art Director
ABOUT
Our client required to come up with a concept for the Formula 1 São Paulo. The city gets evolve a lot with the contest. So we brought the idea to mix the iconic F1 race car crossing the Paulista Avenue, one of the main streets of the city, where our client have an emblematic Meliá hotel.
This concept was use for print and online.

Back to Meliá Hotels International // Welcome F1 São Paulo project
Mel Zahar
Art Director
United States