ABOUT

More than thirty years ago, the Antena 3 signal opened private television in Spain. An antenna that throughout this time has wanted to accompany the viewer to inform them, entertain them and be part of their life and their loved ones. Today, when the world advances and changes in an unstoppable way, offering us a reality as fascinating as it is complex and with infinite possibilities, Antena 3 wants to be, more than ever, "the open TV."

It has the participation of network presenters such as Sandra Golpe, Vicente Vallés, Matías Prats, Susanna Griso, Pablo Motos, Arturo Valls, Eva González, Manel Fuentes or Roberto Leal, who lead the viewer to understand through of her why Antena 3 is 'Open TV'.

"The open TV/La Tele Abierta" is a declaration of intent. The main Atresmedia network wants to be open television, in the broadest sense of the expression. A television that is open to society, current affairs, information, reality and entertainment, based on the diversity, coherence and distinctive character of its contents.

The TV that opens up and connects with the world.

Client: Antena 3
Agency: Publicis
Chief Creative Officer: Eduardo Marques
Executive Creative Director: Arturo López
Creative Director: Javier Ferrera
Art Director: Alan Vera Salinas, Albert Botelho
Copywriter: Pablo Murube, Tomás Cárdenas
Production: Only 925