Green Hands 綠色手板 (literally ‘green palm of hand’) is a new zakka brand established by an environmental-concerned social enterprise, Green Baby Garden. All DIY fabric commodities are made by a group of taught unmarried young mothers. Then, their creations are sold through the retail platforms of Green Baby Garden.
Drezier Communications named the brand from scratch. Synergic with the social enterprise itself, “Green [Chinese: 綠色]” is used to fortify its originality and recycling essence whilst “Hands [Chinese: 手]” emphasize works of handicraft. Eventually, we designed its logo with a concept coming from the essence of sewing and embroidery. Yet the logo can be embroidered on their products undoubtedly.
All young mothers make their products in love of their babies. Drezier put forward the tagline “Original Zakka Made with Love for Beloved” together with the logo in some identity applications.
Makers possess different skill levels. Under the same brand still distinguishable individually, we designed a full set of brand labels that also acted as an endorsement of the social enterprise. Labels are tagged onto all products made by less able makers or very skilled talents. Spared blank space of some labels allows those skilful makers to put on their own individual-mark underneath the umbrella of the master brand.
Drezier planned the packaging with a standard set of hang tags using an idea of recycling to enhance its environmental friendliness. The set of hang tag consists of two components: (1) an upcycling tag that allows makers to write a thankful message on the reverse side; and (2) a cross-folded single printed sheet that contents illustrative washing instructions, et cetera.
Sometimes DIY products convey a feeling of routine and lack of innovation. A poster campaign of brand launching is created to project a flair image of inventiveness and fashionability reversing this deficit. Moreover, hand-drawn illustrations are applied in all collaterals and posters to drive the same DIY characteristics of the brand.
In proposing branding as well as all designs, Drezier always reminded ourselves that all the makers are unmarried young mothers who are the disadvantages in society. Through this project, girls can take care of their babies while simultaneously making a small profit at home. Those skilful mothers can be incubated to start their own brand also.
Zakka (from the Japanese ‘kak-ka in de zak-ka’ or ‘miscellaneous things’) refers to everything and anything that improves your home, life and appearance. It can also be contemporary handicraft. Zakka has also been described as “the art of seeing the savvy in the ordinary and mundane.” To qualify as a zakka, a product must be attractive, sensitive, and laden with subtext.