ABOUT

Brief
Test brief provided by TSTM to create a visual language for a student campaign.

Concept
I have decided to focus on student individuality as during my researchI realised that student culture isn’t as black and white as it used to be. No two students are the same, they all have their own trends to tailor for. I wanted to create a visual language that was interactive and individual to each student, the interactive element would also create a social buzz, where students live their lives.
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CONCEPT: #topshopmyway #mystudentstyle #mytstm #TSTMstudentstyle

Students can create their own personal identity. Created a solo campaign.

Below is the identity key used for all of my design variations. The whole concept is based around this key and how it can be utilised to show who you are as a topshop customer.