Al Young
CCO
ABOUT
In an increasingly crowded gin market, the 'Unmistakably Tanqueray' campaign attempted to bring the conversation back round to taste and flavour, and showcase the quality of Tanqueray gin.
The film uses a technique called the 'Droste effect', which is based on the idea of 'worlds within worlds', and is created using a continuous camera move that reveals each new scene from inside the previous one.