ABOUT

In 2018, Birra Moretti inspired the UK to make time for what matters by spending time with the people you love over a beer and good food. Too often we focus our time on work and it’s all too easy to let down our family and friends as we know they will forgive us. St Luke’s worked with Birra Moretti to create an advertising campaign that playfully showed the benefits of living life the Italian way to inspire the nation to make Time for What Matters – a bold Agenda Setting Idea to shake up the day to day routine and push life forward.