AKQA London


For the launch of recording artist Usher's new song 'Chains', an anthem advocating for unarmed victims of violence, we created an interactive site using face recognition technology.

When fans visit the website, they must hold the gaze of victims of social injustice to hear the track. If the viewer looks away, the music stops - demanding that they face the problem as the first step towards change

Date created: October 2016 2016-10-01T00:00:00+0100
Date published: 6 October 2017 2017-10-06T06:01:01+0100


Project featured: on 6th October 2017 Contributor:

AKQA has been a Contributor since 31st July 2020.

Invite x3

Usher Don't Look Away