ABOUT

For almost 100 years, safety has been at the core of Volvo Cars’ DNA. It has taken many innovative and life-saving shapes, but never been collected under a unifying umbrella. Now, the promise to protect lives beyond industry standards has a name and brand: The Volvo Cars Safety Standard. It moves past branding norms to achieve what Volvo Cars exists for: making people feel – and be – safer. The system brings that uncompromising approach to safety to life through a typeface designed for instant readability, a colour inspired by high-visibility safety testing, a reinvention of the iconic safety belt, and untold stories from the Safety Centre, showing safety as it has never been seen before.