At the end of every year, our agency uses emerging technologies to create a useful product or service to give to current and prospective clients. This year, we created The Snow Fox, a personalized children’s story app that magically comes to life by voice using Siri technology. Grounded in the insight that games, videos, and gadgets have impacted the learning and enjoyment of reading for kids in the mobile area, The Snow Fox gives little ones a new incentive to read by demonstrating its power through their own words.
By day two, Apple had already recognized The Snow Fox in the “New Apps We Love” section in the app store. We received coverage in a wide range of media publications, from Fast Company to top mom blogs. With zero paid media, we’ve received over 23,000 downloads in 43 different countries, and over 42 million impressions on the app store alone.
FWA - Favourite Website Award