AKQA London

ABOUT

Insight
With the U.S. set to host the 2026 World Cup, interest in soccer has never been higher.
The U.S. Soccer Federation needed a way to cultivate the passion of growing supporters, attract fans on match day and convert memberships year-round.

Idea
Unrivalled match day access, tailored to you.
The U.S. Soccer app hosts all of the action, featuring real-time stats, live commentary, visualisations, geo-located content, replays and membership services. Across multiple platforms, predictive analytics serve the content that fans care about.

Impact
The game is amplified ahead of the 2019 FIFA Women’s World Cup.
The digital transformation is an evolution in the way people are reached, served and connected. Fans are part of the action with historic moments in the teams’ journeys followed and shared.

Date created: June 2020 2020-06-01T00:00:00+0100
Date published: 26 June 2020 2020-06-26T14:29:27+0100

MADEIT CREDITS

Project featured: on 29th June 2020 Contributor:

AKQA has been a Contributor since 31st July 2020.

Invite x3

The future of Soccer

*
*

Comments

Project tags
SHARE