ABOUT

Client: Nike

Nike Football's Global Search

INSIGHT
There are millions of undiscovered young footballers in the world. We gave them the chance to get noticed, get skilled up, and get to the highest level.

IDEA
We challenged players to promote themselves on Facebook to get our attention. We sent scouts to watch them play and chose the best to progress to the next stage. The top 100 battled for 16 winners' tour places at the show-stopping global finals.

IMPACT
More than 150,000 players from 55 countries signed up for The Chance, and for the 16 winners the dream of turning pro was within sight. We broadcast all the action via Nike social channels to a global audience of millions.