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Insight
Only by being tested to breaking point, can we truly learn to overcome.
When we least expect it, life has a habit of throwing us a curveball and testing us to our absolute limits. These moments truly define us and prove what we are really made of.

Idea
When life tests you to the limit, you need to know the jacket on your back, has your back.
Through a series of never-told-before stories, GORE-TEX followed a selection of influential athletes and ambassadors, being pushed to their absolute limits.

These stories were matched with the relentless lab tests GORE-TEX products face to create an ode to those who won’t give up and the technologies they rely on.

Impact
GORE-TEX is uplifted from being an unsung component in other products to center-stage.
Over 140 pieces of content spanning ten languages, across five continents simultaneously. Overcoming the odds, GORE-TEX made it happen.

“AKQA Berlin always challenges the status quo. On their side as well as on the client side. They create solutions with the aim to go the extra mile for a better outcome.”
Achim Ewers zum Rode, Global Brand Leader Fabrics Division

Date created: March 2020 2020-03-01T00:00:00+0000
Date published: 28 October 2020 2020-10-28T15:56:10+0000

MADEIT CREDITS

  • GORE-TEXClient
Project featured: on 29th October 2020 Contributor:

AKQA has been a Contributor since 31st July 2020.

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