To support the global launch of NBA point guard Chris Paul's latest signature shoe, Jordan Brand and AKQA created 'Striking Control: the CP3.IX-Bit Game'. The 8-bit-inspired design is complete with a custom track by rapper Drake & Boi-1Da.
Players navigate CP3 through a stormy city landscape as he dodges lightning bolts and other obstacles with signature moves. The higher they score, the more products players unlock to purchase through the Jordan website and NIKEiD.
The team created an immersive version of the game and a retro arcade console - both debuted at the Kings of SoCal tournament on Santa Monica Pier.